As former TV journalists, we can tell you the sensational stories are the most coveted. Crime and other excitement lead newscasts; “soft” news is at the end, if it even makes it at all. Businesses wanting news coverage are directed to the sales department.
Traditional news has lost a lot of its objectivity, and now leans on the subjectivity of its target audience to increase engagement and loyalty. Personalities have replaced news journalists.
RAND is studying “Truth Decay”, a media phenomenon they define as “a diminishing role in facts and data in American public life”. Their studies have found that post-2000, prime-time cable programming has become more subjective, abstract, and directive with a tendency for opinion-based shows led by pundits as opposed to news reporting-based programs.